Skip to study
ajwad rauf.

Independent fictional concept / Film study 02

VELUNEWonder within.

A small chocolate contains a world of discovery. The challenge is making that world read in fifteen seconds.

Watch the camera study

01 / Camera & choreography

Direct the movement.
Then build the finish.

A silent Blender animatic, from the chocolate tunnel and three-flavour montage to a laboratory reveal, printed report and final return. Select any shot below to inspect the plan.

Blender camera study15 seconds · silent preview
12 shots / 360 frames

Explore the edit.

Watch the full camera study, or select a shot to inspect its opening composition and the decision behind it.

Select a shot to pause at its first frame. Use the video controls to watch the full sequence.

Download camera study

Working geometry and provisional character rigs make the choreography visible. This is the camera study, not the finished commercial.

02 / The direction

Every move has a job.

The inherited shot rhythm provides the structure. Chocolate-specific forms, restrained colour and deliberate moments of stillness give VELUNE its own story.

01

Make curiosity visible.

A chocolate tunnel leads to a face; twelve bonbons become a question mark. The idea lives in the silhouette and the order of events, before surface detail enters the picture.

Question silhouette → surface bridges → settled spread

02

Move the right thing.

The macro fork stays still while the observers move. In the discovery studio, the camera travels backward through real depth. Each reveal depends on a different relationship between subject and camera.

Registered product / moving observers / real parallax

03

Give the eye time.

Three quick carton cuts establish the flavour family. Later, The Centre Report holds for three seconds. The fastest and quietest moments have different jobs.

3 × 9-frame cartons / 72-frame reading interval

What changed in Blender.

A controlled chocolate merge
The original spread surface folded through itself. Twenty baked meshes now define the transition frame by frame, with the opening filled by frame 100.
A readable centre
The macro piece was rebuilt as a rounded cut shell with a separate recessed filling. Corrected fork contact keeps the support and product together.
Colour and lettering that hold
Reduced product lighting preserves the three package colours. Camera-space title and tagline artwork keep those words stable through the edit.
Thirty representative poses from the actual VELUNE Blender camera study, including the question-mark assembly, observer arcs and studio pullback
Camera-study contact sheet · Actual Blender frames Open full image ↗

03 / A consistent world

Three centres.
One family.

Pistachio Praline, Raspberry Ganache and Salted Caramel share one chocolate shell. Muted green, berry and amber distinguish the centres against cocoa, plum and cream.

Three flat VELUNE package fronts: Pistachio Praline, Raspberry Ganache and Salted Caramel
Supplied concept artwork · Flat illustrations awaiting hero product renders. Packaging design study, not a retail-ready label.
The Centre Report concept: VELUNE, three illustrated packages, a 03 Centres badge and Wonder within
The Centre Report · Editable concept artwork

The protected reading moment

One printed surface.
Three full seconds.

The report is designed as a single artwork plane. Its letters, cartons and badge stay together through the small settling motion. This shot can remain deterministic in the final edit.

04 / Production in the open

The route to the final film.

The current evidence is the brief, artwork and camera study. Appearance generation, audio auditioning and the final mix are separate stages with their own review.

  1. 01
    Brief & artwork

    Adapt the choreography

    An existing shot structure becomes a new fictional chocolate world. Brand, product, report artwork and proposed sound are new creative; reference performers and branded footage are not reproduced here.

  2. 02
    Current stage

    Build the camera study

    Geometry makes the timing, framing, object count and camera route reviewable. This preview is a working animatic; material quality and character performance remain provisional.

  3. 03
    Planned

    Develop the appearance

    Approve the food, filling and character references, then test Seedance against the camera guide. Keep stable package lettering and the printed report in Blender or compositing.

  4. 04
    Planned

    Audition, mix, finish

    Audition original narration, a structured instrumental score and selected effects through ElevenLabs. Place the separate stems in the edit and check the complete film before calling it finished.

05 / Sound direction · Proposed

A little curiosity.
Room to listen.

Four short voice lines leave space for the visual reveals. The proposed 80 BPM score moves from a sparse, warm motif to a gentle expansion, then thins for the report and final line.

Voice, score and effects have not been generated or auditioned. Exact accents and music ducking belong in the final edit.

Explore the sound workflow

Proposed voice windows / seconds

00.29–01.21
“What’s within?”
03.29–04.58
“Something wonderful.”
10.38–12.42
“Velune. The Centre Report.”
13.42–14.63
“Wonder within.”

VELUNE is pronounced veh-LOON. Each take will be auditioned against its available time.

Direction & process

Ajwad Rauf

Creative direction and production review, with AI assistance for the brief and technical build. Blender supplies the editable scene and camera guide. Seedance and ElevenLabs are planned finishing tools.

Study notes

VELUNE is an independent fictional concept, not a commissioned campaign. No client results or finished commercial are claimed. Original source footage, performer identities and soundtrack are not included on this page.

Back to selected work